My Journey
I chose marketing because, to me, it’s the perfect blend of creativity and numbers. Behind every campaign there’s a chance to design something new: a strategy, a visual, a story that connects. Even in the precision of targeting or the logic of KPIs, I see creativity.
What excites me most is the symphony of a campaign launch: managing multiple teams, aligning visuals and copy, and making sure everything goes live in harmony. It’s project management, but also artistry: arranging moving parts until they become one clear message.
At Qobuz, I’ve learned this on a global scale. Launching campaigns in 26 countries means adapting constantly, balancing small-team agility against big-market competition. Every project has taught me to be sharper, faster, more collaborative, and to see challenge as fuel.
Professional Values
Paid Media & Acquisition
Cross-Cultural Marketing
Managing multi-country SMA/SEA campaigns with a focus on efficiency and growth.
Hands-on experience with international launches: Japan Entry, Student Offer, Qobuz Connect.
Strategic Execution
Collaboration
Creating landing pages, sticky bars, affiliate assets, and A/B testing frameworks.
Working with agencies, country managers, designers, and partners to ensure global rollouts succeed.
Highlights / Career Timeline
Digital Marketing & International Communications (2025)
Meta Social Media Marketing Certificate (2025)
Certificates
Master’s Degre
A little more about me
Outside of work, I’m passionate about travel, languages, and culture. I speak Romanian, English, French, and I’m learning Italian and Arabic. I love books on self-development and art, working out, and of course, music.
A quote that reflects me:
Soft Skills
Teamwork – Used to collaborating with international teams across 26 countries.
Adaptability – Comfortable switching between projects, platforms, and cultural contexts.
Creativity – From visuals to copy, I make campaigns stand out in competitive markets.
Attention to Detail – Triple-checking assets, tracking codes, and formats before launch.
Leadership – Coordinating agencies and managing timelines for global rollouts.
Problem-Solving – Finding solutions under pressure, especially during tight launch deadlines.
Tools I Work With
“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt
Advertising & Paid Media: Google Ads · Meta Ads · Bing Ads · LinkedIn Ads · Yahoo Ads · LINE · Criteo · Awin · Rakuten
Analytics & Reporting: Google Analytics 4 (GA4) · Looker Studio · Wizaly
Creative & UX: Figma · Unbounce · Creatopy · Canva · Photoshop
Project Management: Asana · Trello · Confluence · AirTable
I’ve managed acquisition campaigns involving 10+ teams, 26 countries, and 7 languages, coordinating agencies, validating assets, and making sure campaigns launch smoothly worldwide. For me, project management isn’t just logistics, it’s making sure ideas live online exactly as they were imagined.
Project Management
